Since the late 1990, search engines have always considered links as one of the criteria for assessing the popularity and importance of sites. And by offering various algorithms, they have made great progress in the correct use of link data (such as link destination and e-mail) to evaluate links to sites and pages.
Links to the search engines in the metropolitan area, called the web, are playing the role of the streets. With complex analyzes, search engines can discover which pages are connected and how they interact with each other.
However, the links are not all about SEO, but experts believe that a large part of search engine algorithms depend on link factors. Search engines through links can partly analyze the reliability, reliability, spam status, and site validity based on the number and popularity of the pages they link to; valid sites usually link to other major sites, while sites Invalid and spammers do not have that.
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