How does user experience and content affect site rankings?

Search engines are always trying to improve performance by delivering the best results to users. While the definition of “best” is different for each individual, these engines know well what websites or pages meet the needs of their audience. Websites that need to fix the needs of the users should have the following features:
  • Ease of use, search and comprehension of content
  • Provide relevant, useful and usable information to the audience
  • Professional design and compatibility with different and new browsers
  • Having content of high quality, attractive and curable
Despite the ever-increasing advances in technology, the perception that search engines have texts, images, or videos is still not comparable to human perception. Search engines continue to be meta-relevant for content rating (here the discussion does not necessarily refer to meta tags). This information usually refers to how users interact with sites and pages, and are the main reference source for search engines to identify the quality of the web site.

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