One of the most important elements for creating a marketing strategy about SEO is understanding and understanding of the audience’s thoughts. After you understand what your target market is looking for, you can meet the demands of your customers and keep them as a regular customer.
We have repeatedly pointed out in various articles that you have to create content for your users, not search engines! There are usually three types of search queries that people search for:
- Searching for doing a job, mutual queries: I want to do something. This query is usually used to perform an activity. For example, you want to buy a plane ticket or listen to a song. This kind of query is referred to as the Transactional Queries.
- Search to know something, Query information: I need information. This query is used in some cases, such as finding a brand name or the best restaurant in a region. These types of queries are called informational queries.
- Search to go to a specific place, Query Navigation: I want to go to a specific place on the Internet. This query is usually used to find a site on the Internet. For example, site or Facebook. These types of queries are called Navigation Queries.
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