Ready to take another step to startup? If you’ve been dropped out of the art of sales and business plan, then it’s time to go into your marketing start up!
Marketing of a startup can take it from the carpet to the sky and vice versa! It was once that if you just made a shop, people would come and there was no need for advertising and marketing, but now, another giant called the Internet, this equation has been shaken! So how can you market your startup without the need for big money in front of this giant and get the result?
Do not ever remember that successful marketing is a vital prerequisite, and it’s a prerequisite to have a good product! A professional marketer can sell a piece of ice to an Eskimo, but without having a product that solves a problem, that Eskimo will not repeat its purchase! Did you notice that I mean? I want to say that all the things you do for startup will be successful if your product is useful and efficient.
Define your customer and market!
We’ve reviewed these steps in the previous sections of this article, but because they are so important, it’s best to remember once again: first, you need to make sure your idea solves a problem or makes it easier for you to do a job. If you are sure of that, you should have customers who are willing to pay for your idea. If you have these customers, it’s time to get the information about these customers as much as you can.
Usually, most entrepreneurs have the illusion that their product is 100% good for everyone, but in fact, almost all of the ideas have a definite buyer who sets the market’s main benefit! So it’s very important that you know the buyer’s population and get information about it so you can effectively market your product or service. How important this matter was! That is, I can say that at this stage, knowing the customer for your startup is also more appropriate than the night bread!
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